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With what Marvel is doing, the franchise movies and the stories of those movies are now non-canon. (With the exception of the animation franchises which are mostly based on the comics, or already considered canon.)
I don't know, I'd rather consider the story and move created by Marvel themselves as canon and the franchise as non-canon. But that may just be me, I'm a canon-freak :p
From Iron Man on, all the movies are produced by Marvel Studios, so this is THEIR franchise and their stuff...so they own it, and so as far as the movies go, I'd consider it canon.
But isn't X-Men, Punisher, and the other pre-Iron Man (except the first Hulk) also Marvel produced?
recently as a STUDIO company, so perhaps the earlier films weren't exactly
sanctioned?
I'm sure I'm wrong about that but who knows.
Although I am a big comic fan, I never paid attention to see what was
franchised or what would be considered from the House of Marvel.
Almost.
Steal his thunder? Yes maybe, but Norton also has to realize he's part of something bigger...and they are ALL going to make TONS of cash because of it :)
Maybe the rumor about Captain America are true and that's why they don't care if we know Tony Stark makes an appearance?
So, chronologically this makes it (from oldest to latest):
Iron Man
Incredible Hulk
C. America
Now they are starting to silently link up the movies... preparing for an All Marvel Movie? (But how will X-Men fit, hmm..)
First off, we get these cameos in The Hulk. Then we get Iron Man 2 later, and who knows what will happen there. Next up is the Thor movie, and then the Captain America origins movie, and like less than a MONTH after that one will be the The Avengers first film.
That final one is set for 2011 or 2012 I think, I can't remember.
It's going to be pretty great :)
Hmm.. Marvel is turning the Movies into one big inter-linked "TV Series". Pretty expensive tho, but very exciting and interesting to follow (and watch).
Different titles with relationship with each other, we usually see this kind of stories only in animations specifically Jap Anime, where a cross-over character appearance is in itself "canon" and affects the original show of that character who made a cameo.
Marvel is beating DC in every turn. hehe.